Cookie Policy
How we handle cookies
Cookies are small text files or other data records that store information on end devices and read information from the end devices. For example, to store the login status in a user account, the contents of a shopping cart in an e-shop, the contents accessed or the functions used. Cookies can also be used for various purposes, e.g. for purposes of functionality, security and convenience of online offers as well as the creation of analyses of visitor flows. Information on consent: We use cookies in accordance with the statutory provisions. Therefore, we obtain prior consent from users, except when it is not required by law. In particular, consent is not required if the storage and reading of information, including cookies, is strictly necessary in order to provide an information society service explicitly requested by the subscriber or user. The revocable consent will be clearly communicated to the user and will contain the information on the respective cookie use. Information on legal bases under data protection law: The legal basis under data protection law on which we process users’ personal data with the use of cookies depends on whether we ask users for consent. If users consent, the legal basis for processing their data is their declared consent. Otherwise, the data processed with the help of cookies is processed on the basis of our legitimate interests (e.g. in a business operation of our online services and improvement of its usability) or, if this is done in the context of the fulfillment of our contractual obligations, if the use of cookies is necessary to fulfill our contractual obligations. For which purposes the cookies are processed by us, we do clarify in the course of this privacy policy or in the context of our consent and processing procedures. Retention period: With regard to the retention period, a distinction is drawn between the following types of cookies:
- Temporary cookies (also known as “session cookies”): Temporary cookies are deleted at the latest after a user has left an online service and closed his or her end device (i.e. browser or mobile application).
- Permanent cookies: Permanent cookies remain stored even after the terminal device is closed. For example, the login status can be saved, or preferred content can be displayed directly when the user visits a website again. Likewise, user data collected with the help of cookies can be used for reach measurement. Unless we provide users with explicit information about the type and storage duration of cookies (e.g., as part of obtaining consent), users should assume that cookies are permanent and that the storage period can be up to two years.
General information on revocation and objection (opt-out): Users can revoke the consent they have given at any time and also file an objection to processing in accordance with the legal requirements in Art. 21 DSGVO (further information on objection is provided as part of this privacy policy). Users can also declare their objection by means of the settings of their browser, e.g. by deactivating the use of cookies (whereby this may also limit the functionality of our online services). An objection to the use of cookies for online marketing purposes, can also be declared via the websites https://optout.aboutads.info and https://www.youronlinechoices.com/. In addition, users can receive further objection notices from us at appropriate points as part of the information on the service providers and cookies used. Further information on processing methods, procedures and services used:
- Processing Cookie Data on the Basis of Consent: We use a cookie management solution in which users’ consent to the use of cookies, or the procedures and providers mentioned in the cookie management solution, can be obtained, managed and revoked by the users. The declaration of consent is stored so that it does not have to be retrieved again and the consent can be proven in accordance with the legal obligation. Storage can take place server-sided and/or in a cookie (so-called opt-out cookie or with the aid of comparable technologies) in order to be able to assign the consent to a user or and/or his/her device. Subject to individual details of the providers of cookie management services, the following information applies: The duration of the storage of the consent can be up to two years. In this case, a pseudonymous user identifier is formed and stored with the date/time of consent, information on the scope of the consent (e.g. which categories of cookies and/or service providers) as well as the browser, system and used end device.
List of Neccesary cookies
These cookies are essential for the website to function properly. They ensure basic functionalities such as page navigation, access to secure areas, and storing user consent preferences. The website cannot function properly without these cookies.
| Cookie Name | Provider / Domain | Duration | Description |
| _GRECAPTCHA | 5 months 27 days | Used by Google reCAPTCHA to detect bots | |
| CONSENT | Youtube | 2 years | Registers anonymous statistical data for embedded videos |
| cookielawinfo-checkbox-* | CookieYes Plugin | 1 year | Records user concsent for various cookie categories |
| CookieLawInfoConsent | CookieYes Plugin | 1 year | Records default consent states |
| __cf_bm | Cloudflare | 30 minutes | Bot protection via Cloudflare |
| __cfuvid | Cloudflare | Session | Tracks session consistency |
| __cfruid | Cloudflare | Session | Used for rate limiting by Cloudflare |
| __hs_opt_out | HubSpot | 6 months | Prevents repeated cookie opt-in prompts. |
| __hs_do_not_track | HubSpot | 6 months | Disables tracking when set. |
| __hs_initial_opt_in | HubSpot | 7 days | Controls banner visibility. |
| __hs_cookie_cat_pref | HubSpot | 6 months | Stores user consent preferences. |
| __hs_gpc_banner_dismiss | HubSpot | 180 days | Hides GPC banner. |
| __hs_notify_banner_dismiss | HubSpot | 180 days | Hides Notify consent banner. |
| <id>_key | HubSpot | 14 days | Password protection for restricted pages. |
| __hsmem | HubSpot | 7 days | Membership login cookie. |
| hs-membership-csrf | HubSpot | Session | Prevents CSRF in membership logins. |
List of Functional cookies
Functional cookies enable the website to provide enhanced functionality and personalization. These may be set by us or by third-party providers whose services we have added to our pages (e.g., language settings, chat widgets, or video players).
| Cookie Name | Provider / Domain | Duration | Description |
| _yt-remote-* | Youtube | Session / Persistent | Stores user preferences for embedded YouTube videos. |
| ytidb::LAST_RESULT_ENTRY_KEY | Youtube | Never expires | Remembers last clicked video search result. |
| wp-wpml_current_language | WPML Plugin | 1 day / session | Stores current selected language. |
| hs_ab_test | Hubspot | Session | Ensures same A/B test variant is shown. |
| hs-messages-is-open | Hubspot | 30 minutes | Controls open/close state of chat widget. |
| hs-messages-hide-welcome-message | Hubspot | 1 day | Prevents chat welcome message repeat. |
List of Analytics cookies
These cookies help us understand how visitors interact with the website. They collect information anonymously and provide insights into metrics like visitor count, bounce rate, traffic sources, and popular pages, helping us improve user experience.
| Cookie Name | Provider / Domain | Duration | Description |
| _ga | Google Analytics | 2 years | Calculates visitor, session and campaign data and tracks site usage anonymously. |
| _gid | Google Analytics | 1 day | Stores information on how visitors use the website, generating analytics reports. |
| _gat_UA-133838100-1 | Google Analytics | 1 minute | Limits the number of requests; contains site ID. |
| __hssc | Hubspot | 30 minutes | Session tracking, increment session number. |
| __hssrc | Hubspot | Session | Detects new session by browser restart. |
| __hstc | Hubspot | 6 months | Main tracking cookie (visits and sessions). |
| hubspotutk | Hubspot | 6 months | Tracks identity, sent with form submissions. |
| hublytics_events_53 | Hubspot | Session / LocalStorage | Temporary storage for event tracking. |
| hs.superstore.laboratory.<id> | Hubspot | Varies (usually 48 hrs) | Stores user test group assignment for experiments. |
List of Advertisement cookies
Advertisement cookies are used to deliver relevant ads and marketing campaigns. They track visitors across websites and collect information to display personalized advertisements and measure the effectiveness of advertising campaigns.
| Cookie Name | Provider / Domain | Duration | Description |
| _gcl_au | Google Ads | 90 days | Stores ad click information to measure ad conversion. |
| VISITOR_INFO1_LIVE | YouTube | 5 months 27 days | Measures bandwidth and assigns the video interface type. |
| YSC | YouTube | Session | Tracks video views on embedded YouTube players. |
| yt.innertube::nextId | YouTube | Never expires | Registers unique IDs for tracking video views. |
| yt.innertube::requests | YouTube | Never expires | Registers unique IDs for tracking video views. |