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Cookie Policy

How we handle cookies

Cookies are small text files or other data records that store information on end devices and read information from the end devices. For example, to store the login status in a user account, the contents of a shopping cart in an e-shop, the contents accessed or the functions used. Cookies can also be used for various purposes, e.g. for purposes of functionality, security and convenience of online offers as well as the creation of analyses of visitor flows. Information on consent: We use cookies in accordance with the statutory provisions. Therefore, we obtain prior consent from users, except when it is not required by law. In particular, consent is not required if the storage and reading of information, including cookies, is strictly necessary in order to provide an information society service explicitly requested by the subscriber or user. The revocable consent will be clearly communicated to the user and will contain the information on the respective cookie use. Information on legal bases under data protection law: The legal basis under data protection law on which we process users’ personal data with the use of cookies depends on whether we ask users for consent. If users consent, the legal basis for processing their data is their declared consent. Otherwise, the data processed with the help of cookies is processed on the basis of our legitimate interests (e.g. in a business operation of our online services and improvement of its usability) or, if this is done in the context of the fulfillment of our contractual obligations, if the use of cookies is necessary to fulfill our contractual obligations. For which purposes the cookies are processed by us, we do clarify in the course of this privacy policy or in the context of our consent and processing procedures. Retention period: With regard to the retention period, a distinction is drawn between the following types of cookies:

  • Temporary cookies (also known as “session cookies”): Temporary cookies are deleted at the latest after a user has left an online service and closed his or her end device (i.e. browser or mobile application).
  • Permanent cookies: Permanent cookies remain stored even after the terminal device is closed. For example, the login status can be saved, or preferred content can be displayed directly when the user visits a website again. Likewise, user data collected with the help of cookies can be used for reach measurement. Unless we provide users with explicit information about the type and storage duration of cookies (e.g., as part of obtaining consent), users should assume that cookies are permanent and that the storage period can be up to two years.

General information on revocation and objection (opt-out): Users can revoke the consent they have given at any time and also file an objection to processing in accordance with the legal requirements in Art. 21 DSGVO (further information on objection is provided as part of this privacy policy).  Users can also declare their objection by means of the settings of their browser, e.g. by deactivating the use of cookies (whereby this may also limit the functionality of our online services). An objection to the use of cookies for online marketing purposes, can also be declared via the websites https://optout.aboutads.info and https://www.youronlinechoices.com/. In addition, users can receive further objection notices from us at appropriate points as part of the information on the service providers and cookies used. Further information on processing methods, procedures and services used:

  • Processing Cookie Data on the Basis of Consent: We use a cookie management solution in which users’ consent to the use of cookies, or the procedures and providers mentioned in the cookie management solution, can be obtained, managed and revoked by the users. The declaration of consent is stored so that it does not have to be retrieved again and the consent can be proven in accordance with the legal obligation. Storage can take place server-sided and/or in a cookie (so-called opt-out cookie or with the aid of comparable technologies) in order to be able to assign the consent to a user or and/or his/her device. Subject to individual details of the providers of cookie management services, the following information applies: The duration of the storage of the consent can be up to two years. In this case, a pseudonymous user identifier is formed and stored with the date/time of consent, information on the scope of the consent (e.g. which categories of cookies and/or service providers) as well as the browser, system and used end device.

List of Neccesary cookies

These cookies are essential for the website to function properly. They ensure basic functionalities such as page navigation, access to secure areas, and storing user consent preferences. The website cannot function properly without these cookies.

Cookie Name Provider / Domain Duration Description
_GRECAPTCHA Google 5 months 27 days Used by Google reCAPTCHA to detect bots
CONSENT Youtube 2 years Registers anonymous statistical data for embedded videos
cookielawinfo-checkbox-* CookieYes Plugin 1 year Records user concsent for various cookie categories
CookieLawInfoConsent CookieYes Plugin 1 year Records default consent states
__cf_bm Cloudflare 30 minutes Bot protection via Cloudflare
__cfuvid Cloudflare Session Tracks session consistency
__cfruid Cloudflare Session Used for rate limiting by Cloudflare
__hs_opt_out HubSpot 6 months Prevents repeated cookie opt-in prompts.
__hs_do_not_track HubSpot 6 months Disables tracking when set.
__hs_initial_opt_in HubSpot 7 days Controls banner visibility.
__hs_cookie_cat_pref HubSpot 6 months Stores user consent preferences.
__hs_gpc_banner_dismiss HubSpot 180 days Hides GPC banner.
__hs_notify_banner_dismiss HubSpot 180 days Hides Notify consent banner.
<id>_key HubSpot 14 days Password protection for restricted pages.
__hsmem HubSpot 7 days Membership login cookie.
hs-membership-csrf HubSpot Session Prevents CSRF in membership logins.

List of Functional cookies

Functional cookies enable the website to provide enhanced functionality and personalization. These may be set by us or by third-party providers whose services we have added to our pages (e.g., language settings, chat widgets, or video players).

Cookie Name Provider / Domain Duration Description
_yt-remote-* Youtube Session / Persistent Stores user preferences for embedded YouTube videos.
ytidb::LAST_RESULT_ENTRY_KEY Youtube Never expires Remembers last clicked video search result.
wp-wpml_current_language WPML Plugin 1 day / session Stores current selected language.
hs_ab_test Hubspot Session Ensures same A/B test variant is shown.
hs-messages-is-open Hubspot 30 minutes Controls open/close state of chat widget.
hs-messages-hide-welcome-message Hubspot 1 day Prevents chat welcome message repeat.

List of Analytics cookies

These cookies help us understand how visitors interact with the website. They collect information anonymously and provide insights into metrics like visitor count, bounce rate, traffic sources, and popular pages, helping us improve user experience.

Cookie Name Provider / Domain Duration Description
_ga Google Analytics 2 years Calculates visitor, session and campaign data and tracks site usage anonymously.
_gid Google Analytics 1 day Stores information on how visitors use the website, generating analytics reports.
_gat_UA-133838100-1 Google Analytics 1 minute Limits the number of requests; contains site ID.
__hssc Hubspot 30 minutes Session tracking, increment session number.
__hssrc Hubspot Session Detects new session by browser restart.
__hstc Hubspot 6 months Main tracking cookie (visits and sessions).
hubspotutk Hubspot 6 months Tracks identity, sent with form submissions.
hublytics_events_53 Hubspot Session / LocalStorage Temporary storage for event tracking.
hs.superstore.laboratory.<id> Hubspot Varies (usually 48 hrs) Stores user test group assignment for experiments.

List of Advertisement cookies

Advertisement cookies are used to deliver relevant ads and marketing campaigns. They track visitors across websites and collect information to display personalized advertisements and measure the effectiveness of advertising campaigns.

Cookie Name Provider / Domain Duration Description
_gcl_au Google Ads 90 days Stores ad click information to measure ad conversion.
VISITOR_INFO1_LIVE YouTube 5 months 27 days Measures bandwidth and assigns the video interface type.
YSC YouTube Session Tracks video views on embedded YouTube players.
yt.innertube::nextId YouTube Never expires Registers unique IDs for tracking video views.
yt.innertube::requests YouTube Never expires Registers unique IDs for tracking video views.
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