Current challenges in retail – and how digitalization can help
The retail sector is under enormous pressure: rising customer expectations, growing online competition, supply chain disruptions, and highly volatile demand. Added to this are rising costs, a shortage of skilled workers, and the urgent need to act sustainably. Traditional business models are reaching their limits.
Digitalization offers concrete solutions. Whether automated processes, intelligent planning, or optimized data flows—with the right digital tools, retail companies can act faster, more efficiently, and in a more customer-oriented manner. Integrated SAP systems, for example, provide a real-time overview of inventories, supply chains, and customer behavior. This enables data-driven decisions to be made at every level.
Why the digital transformation in retail cannot wait
Today’s customers are digitally savvy and have high expectations: personalized offers, real-time availability, smooth returns, and transparency when it comes to sustainability. Retailers who continue to rely on outdated systems risk not only losing operational efficiency, but also customer trust and market share.
The ability to respond dynamically to market changes, optimize your product range, and deliver across multiple channels is no longer a luxury, but a survival factor. This is where SAP-based digitalization comes into play: It enables agility, drives innovation, and creates end-to-end transparency across the entire value chain.
Konrad Pfadenhauer
Industry Expert
If you have any questions about our services for your industry, please feel free to contact me! +43 676 9261458
Events
From Test Management to End-to-End Automation
Join this 4-part webinar series on SAP Digital Manufacturing and test automation to learn how to move from structured test management to scalable, end-to-end automation. Hosted by SAP and concircle, the sessions cover SAP Cloud ALM, SAP Test Automation by Tricentis, and advanced automation engineering practices.
Vertical Integration Webinar – Enterprise Edition
“GO vertical” Enterprise Edition – From Forecast to Execution | April 14, 2026 | Webinar
Everyone is talking about them, but only very few actually have them: true end-to-end supply chain processes – from forecast creation and S&OP planning to detailed scheduling and efficient execution on the shop floor.
Register now.
Webinar: Practical Migration Paths with conMC
Practical Migration Paths with conMC: From SAP MII to What’s Next
Webinar: March 11 2026, 3 p.m.
Language: English
SAP Connect Day for Supply Chain Vienna
SAP Connect Day Supply Chain Vienna | 24. März 2025 | Austria Center Vienna
Wir freuen uns verkünden zu dürfen, dass wir Platinum Sponsor des diesjährigen SAP Connect Days in Wien sind!
Freuen Sie sich auf spannende Einblicke unseres Kunden Red Bull zum Thema “Supply Chain Planning mit SAP IBP bei Red Bull”. Melden Sie sich jetzt kostenlos an.
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SAP Connect Day for Supply Chain Düsseldorf
SAP Connect Days Supply Chain Düsseldorf | 2.-3. März 2025 | Areal Böhler
Wir freuen uns verkünden zu dürfen, dass wir als Sponsor der diesjährigen SAP Connect Days in Düsseldorf mit dabei sind!
Freuen Sie sich auf spannende Einblicke unseres Kunden Pfeifer Group zum Thema “Ja, man kann! SAP Digital Manufacturing im anspruchsvollen Sawmill-Umfeld bei Pfeifer”. Melden Sie sich jetzt kostenlos an.
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Enterprise IT excellence in Application Lifecycle Management with SAP and Tricentis
Experience how SAP LeanIX, Signavio, CALM, and Tricentis Test Automation are shaping the future of Application Lifecycle Management (ALM). Discover real-world examples that show how to boost quality and speed in complex IT landscapes — from large-scale transformations to weekly releases.
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